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Optimize Your Website with HubSpot Website Grader [free tool]

Optimize Your Website with HubSpot Website Grader [free tool]


Today, when the first impression can decide the success or failure of a website, it is crucial for every page to present impeccably. The quality of a website directly affects not only user experiences but also search engine rankings and overall online visibility. But how do you know if your site is "good"?

To find the answer to this question, more and more companies and entrepreneurs are using advanced tools to assess the quality of their websites. These tools not only identify errors and areas for improvement but also help understand how to optimize websites technically, visually, and content-wise to maximize their effectiveness.

And now the good news: you can use a professional website evaluation tool for free in just a few moments. Read the post and discover HubSpot Website Grader!

What is a good website?

Today's standards for websites are higher than ever. It's no longer enough for a site to simply "work." It must be fast, accessible, and secure.

Of course, a good website must load efficiently, but it also needs to meet many more criteria. First and foremost, it must be mobile-friendly, meaning it should work seamlessly on both mobile devices and desktop computers. Accessibility and readability are also important – the site should be easy to navigate, with clearly organized sections that allow quick access to necessary information.

Another key aspect is security; a good website should use modern security protocols, such as HTTPS, to protect user data. Additionally, it should be accessible to people with different needs, which means integrating features tailored for individuals with disabilities, such as readable fonts, appropriate color contrasts, and the ability to navigate the site using various assistive technologies.

Wondering if your site meets all these criteria? You can find the answer by using HubSpot Website Grader – a tool that not only evaluates your site but also suggests what you can improve.

How does HubSpot Website Grader work?

If you want to check whether your site meets performance and security criteria, works well on mobile devices, and has the potential to rank high in search engines, you can use HubSpot Website Grader.

HubSpot has experience in this field, having first published Website Grader in 2007 – and has been continually updating it to keep up with the growing demands of the digital world. It leverages its vast knowledge of SEO and online marketing.

Like all HubSpot tools, Website Grader is user-friendly. To get a report for your site, you just need to provide an email address and the website URL you want to analyze. The result is given as a score from 1 to 100. Each criterion comes with a clear description, and the report ends with recommendations for improvements to your site.

HubSpot Website Grader. Sample result

Example result in HubSpot Website Grader for the Care Express site created by Grow Poland

What does HubSpot Website Grader check?

To evaluate your website, HubSpot Website Grader examines four main areas, considering several detailed criteria.

1. Performance

Optimizing your site's performance is crucial for increasing traffic, improving conversion rates, and generating more leads and revenue.
  • Page size: The heavier the page, the slower it loads. For optimal performance, try to keep the page size under 3 MB.
  • HTTP requests: The more HTTP requests your site generates, the slower it runs. Aim to reduce the number of files your site loads.
  • Page speed: Top-tier pages should become interactive within 5.3 seconds. Slower loading may result in visitors abandoning the site.
  • Browser caching: Caching speeds up your site by storing frequently used content in local memory.
  • Minimal redirects: Many redirects can slow down page loading. Aim to have no more than one redirect.
  • Image size: Images can take a long time to load. Use responsive images or SVGs to optimize images for different screen sizes.
  • Minified JavaScript: When your JavaScript is properly compressed, the site runs much faster.
  • Minified CSS: When your CSS is properly compressed, the site runs much faster.

2. Mobile readiness

Over half of internet traffic comes from mobile devices. It's important to optimize your site for users who will access it via smartphones. Mobile-friendly sites achieve better search engine rankings.

  • Font size: Visitors may struggle to read small text, especially on mobile devices. The recommended size is at least 12px.
  • Interactive elements: Ensure that interactive elements such as buttons and links are not too small or too close together.
  • Responsiveness: Responsive design boosts your ranking in mobile search results.

HubSpot Website Grader. Sample result Mobile

Example results regarding mobile optimization

3. SEO

Your site must be easy to discover. It's important to assess whether your site is easy to find for users and easy to understand for search engine bots.

  • Indexing permission: For a site to appear in search results, search engines must have permission to store it in their index.
  • Meta description: Meta descriptions inform search results about what your site is about.
  • Content plugins: Search engines don't always understand content that relies on browser plugins, such as Flash.
  • Descriptive link text: Descriptive link text helps visitors know what they will see if they click the link. "Click here" is not enough.

4. Security

Using an SSL certificate protects your site from attacks and assures your visitors that your site is genuine, which can make them feel safer entering their contact information. If you have one, your site will score higher.

  • HTTPS: HTTPS protects sites from attacks and assures visitors that your site is genuine and trustworthy.
  • Secure JavaScript libraries: Intruders can exploit outdated JavaScript libraries. Using the latest version of each library and regularly updating it will help you stay secure.

I evaluated my site, now what?

After thoroughly reviewing the results from HubSpot Website Grader, you will receive not only a numerical score of your site's performance but, more importantly, specific, practical tips on how you can improve it.

HubSpot Website Grader. Tips

Tips for improving your site in HubSpot Website Grader

Now it's time to put these suggestions into practice – you can do this yourself using available resources and tools, or assign the necessary work to the appropriate team of specialists in your company.

If the evaluation results are significantly below expectations, it may be a sign that it's time for a comprehensive website overhaul. In such a case, using user-friendly content management systems (CMS), you can more easily meet key SEO criteria and adapt your site to current market requirements.

If you're unsure how to implement the recommended improvements, the Grow team of experts is at your disposal.

And if you decide to create a new, efficient site but are concerned about losing existing content – don't worry! With our help, you can easily transfer your existing resources to a new environment, enjoying a modern site tailored to your current needs, thanks to a simple migration to HubSpot.

Contact us today to learn more about how we can help your site achieve success in the digital world.