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Adam Malachowski
Oracle Eloqua is one of the first and leading tools in the field of Marketing Automation. It is specifically designed to handle demanding and complex business needs. It is an excellent choice...
Max Vorozhtsov
High-quality customer service is a magnet that attracts and retains clients. At the same time, customers increasingly expect immediate and precise answers to their questions. With the advancement...
Max Vorozhtsov
HubSpot CRM is known for its comprehensive tools that streamline marketing, sales, and customer service processes. In the business world, however, numbers matter more than opinions. It's...
Helena Markowska-Fulara
HubSpot is a CRM loved by marketers. You may have heard this opinion and wondered if it's justified. Will your marketers love HubSpot? And most importantly, will they benefit from its...
Helena Markowska-Fulara
Revolutionary, or even dangerous technology, or just a marketing gimmick? The fatigue surrounding the topic of AI has likely led some to question its true potential. Meanwhile, tools based on...
Jarosław Czyżewski
Studies show that the cost of acquiring a new customer can be up to 25 times higher than retaining an existing one in some industries. At the same time, customer expectations for after-sales...
Jarosław Czyżewski
What is the most popular communication app in the world? It's WhatsApp! With over two billion active users, your clients are most likely among them. To reach them and gain an effective...
Jarosław Czyżewski
The variety of solutions in the world of CRM systems can sometimes be overwhelming. Businesses often face the dilemma: build their own CRM system or purchase a subscription to a ready-made...
Jarosław Czyżewski
The right level of motivation in a sales team is essential for achieving set sales goals and gaining a competitive edge. Sales directors are increasingly turning to modern tools, including the...
Piotr Przytula
A blog remains one of the core elements of B2B content marketing. Companies use this format to educate their audience, attract valuable traffic to their website, gain customer trust, and...
Jarosław Czyżewski
Sales Hub remains a top choice for companies prioritizing high functionality, scalability, and simplicity. However, HubSpot is not the only CRM on the market. To fully understand its potential,...