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Effective marketing and sales in the digital world

HubSpot AI Digital marketing

Piotr Przytula

Czas lektury: 9 min

From Funnel to Loop: What is HubSpot Loop Marketing?

The traditional marketing funnel as a marketing and sales concept is no longer effective in practice. Buying journeys are becoming increasingly fragmented, and the number of clicks is systematically...

CZYTAJ DALEJ 🡵
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Content Marketing Artificial neural network

Piotr Przytula

Czas lektury: 4 min

LLM Optimization: How to Ensure Brand Visibility in the Age of Artificial Intelligence

Not long ago, we werecompeting for the top spot on Google. Today, more and moreoften, we askourquestions to ChatGPT, Bing Copilot, or Claude. Large Language Models (LLMs) arebecoming a newsource

CZYTAJ DALEJ 🡵
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HubSpot Artificial neural network CRM

Piotr Przytula

Czas lektury: 4 min

Claude + HubSpot Integration: What It Offers and How to Implement It – Step-by-Step Guide

Can Claude work with HubSpot? Yes – and itcangreatly benefityour marketing, sales, and customersuccessefforts. Discoverhowthisnewconnectorallowsyou to combine the power of AI with the ...

CZYTAJ DALEJ 🡵
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B2B Marketing

Piotr Przytula

Czas lektury: 6 min

Why 95% of Your Customers Aren’t Buying Yet (And Why That’s Great News)

You’ve got high-converting sales content, a well-structured funnel, and precisely targeted campaigns—yet your sales are flat. The issue may not lie in your tools, but in your focus. Most companies...

CZYTAJ DALEJ 🡵
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LinkedIn Social selling Social Media

Piotr Przytula

Czas lektury: 13 min

Hacking the LinkedIn Algorithm: Your B2B Strategy for 2025

You’re scrolling LinkedIn—not through random posts, but through stories that educate, inspire, build connection, and open doors to new business opportunities. This is exactly what today’s algorithms...

CZYTAJ DALEJ 🡵
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B2B Marketing Social Media Instagram

Piotr Przytula

Czas lektury: 5 min

July 10, 2025: The Day Google Changed How We Think About Instagram

Something happened on July 10, 2025, that may change the way companies think about Instagram. On that day, Google officially started indexing Instagram content—meaning your posts, reels, carousels,...

CZYTAJ DALEJ 🡵
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B2B Marketing Content Marketing Customer Experience

Piotr Przytula

Czas lektury: 7 min

Buyer Journey and Customer Journey – how to Design a Journey in More Than One Direction?

Summer is a time of slowdown for many companies, but also a moment for reflection. As customers pack their suitcases and drift away from everyday concerns, brands can gain something more valuable...

CZYTAJ DALEJ 🡵
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B2B Marketing Content Marketing Martech Artificial neural network

Adam Malachowski

Czas lektury: 8 min

How Can AI Support the Creation of Effective Content?

Artificial intelligence is already changing the way B2B companies approach marketing and sales content creation. Time savings are just the beginning. The real revolution begins when AI is fueled with...

CZYTAJ DALEJ 🡵
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HubSpot Artificial neural network CRM

Adam Malachowski

Czas lektury: 5 min

HubSpot and ChatGPT Join Forces: A Game-Changing Integration for CRM and Deep Customer Insights

Over 250,000 companies worldwide trust HubSpot as their primary source of customer insight. Now, thanks to a pioneering integration with ChatGPT, they can leverage that knowledge in an entirely new...

CZYTAJ DALEJ 🡵
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B2B Marketing Content Marketing Artificial neural network

Piotr Przytula

Czas lektury: 6 min

Content That Works: How to Write for AI – and for... Humans

You're creating high-quality articles. Publishing case studies, blog posts, and sharing insights on LinkedIn. You’re an expert in your field and you’re giving real value. But… nothing happens. No...

CZYTAJ DALEJ 🡵
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HubSpot CRM

Adam Malachowski

Czas lektury: 4 min

Who Should (Still) NOT Implement a CRM, Marketing Automation, or the Full HubSpot Growth Platform

Implementing modern tools like a CRM, marketing automation, or the full HubSpot Growth Platform is a serious investment in business growth. However, not every organization is ready for it. From my...

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