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Effective marketing and sales in the digital world

B2B Marketing

Piotr Przytula

Czas lektury: 9 min

How to Understand What Your Customers Are Doing: A Marketing Guide

Understanding customer behavior is the key to sales success. But how do you uncover what your customers truly need? What motivates them? What challenges do they face? We'll guide you through five...
CZYTAJ DALEJ 🡵
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Marketing Automation Oracle Eloqua

Adam Malachowski

Czas lektury: 4 min

Who is Oracle Eloqua for?

Oracle Eloqua is one of the first and leading tools in the field of Marketing Automation. It is specifically designed to handle demanding and complex business needs. It is an excellent choice...

CZYTAJ DALEJ 🡵
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Customer Success HubSpot Artificial neural network HubSpot CMS

Max Vorozhtsov

Czas lektury: 8 min

How to create a chatbot with HubSpot?

High-quality customer service is a magnet that attracts and retains clients. At the same time, customers increasingly expect immediate and precise answers to their questions. With the advancement...

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HubSpot CMS CRM Implementation

Max Vorozhtsov

Czas lektury: 6 min

Return on Investment in HubSpot: How to Use the ROI Calculator?

HubSpot CRM is known for its comprehensive tools that streamline marketing, sales, and customer service processes. In the business world, however, numbers matter more than opinions. It's...

CZYTAJ DALEJ 🡵
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B2B Marketing Content Marketing HubSpot

Helena Markowska-Fulara

Czas lektury: 13 min

8 tasks that the Grow team uses HubSpot Marketing+ for

HubSpot is a CRM loved by marketers. You may have heard this opinion and wondered if it's justified. Will your marketers love HubSpot? And most importantly, will they benefit from its...

CZYTAJ DALEJ 🡵
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Content Marketing HubSpot Artificial neural network

Helena Markowska-Fulara

Czas lektury: 14 min

10+ Tasks of a Content Marketer in Which HubSpot AI Helps

Revolutionary, or even dangerous technology, or just a marketing gimmick? The fatigue surrounding the topic of AI has likely led some to question its true potential. Meanwhile, tools based on...

CZYTAJ DALEJ 🡵
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Customer Experience Customer Success HubSpot Artificial neural network

Jarosław Czyżewski

Czas lektury: 7 min

New Service Hub. Achieve success together with your customers!

Studies show that the cost of acquiring a new customer can be up to 25 times higher than retaining an existing one in some industries. At the same time, customer expectations for after-sales...

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HubSpot

Jarosław Czyżewski

Czas lektury: 7 min

HubSpot Integration with WhatsApp: What Capabilities Does It Offer?

What is the most popular communication app in the world? It's WhatsApp! With over two billion active users, your clients are most likely among them. To reach them and gain an effective...

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CRM Implementation

Jarosław Czyżewski

Czas lektury: 9 min

CRM – Off-the-Shelf or Custom-Made?

The variety of solutions in the world of CRM systems can sometimes be overwhelming. Businesses often face the dilemma: build their own CRM system or purchase a subscription to a ready-made...

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HubSpot CRM Digital Selling

Jarosław Czyżewski

Czas lektury: 4 min

How to Motivate Salespeople to Work Using HubSpot Reports?

The right level of motivation in a sales team is essential for achieving set sales goals and gaining a competitive edge. Sales directors are increasingly turning to modern tools, including the...

CZYTAJ DALEJ 🡵
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B2B Marketing Blog Content Marketing

Piotr Przytula

Czas lektury: 13 min

How to Run a Blog in an Industrial Company?

A blog remains one of the core elements of B2B content marketing. Companies use this format to educate their audience, attract valuable traffic to their website, gain customer trust, and...

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