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Effective marketing and sales in the digital world

CRM Digital Selling Implementation

Adam Malachowski

Czas lektury: 5 min

Organizational Culture and Sales: CRM Implementation

Organizational culture is the foundation upon which every company’s activities are built. It can either be fine-tuned to meet its needs and goals or, conversely, hinder its growth. It also directly...

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Marketing Automation Oracle Eloqua

Adam Malachowski

Czas lektury: 6 min

How Much Does Oracle Eloqua Cost, and Is It Worth the Investment?

Oracle Eloqua is an advanced marketing automation platform, highly regarded by large enterprises for its rich features, flexibility, and deep integration capabilities. While its price may seem...

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Marketing Automation Oracle Eloqua

Adam Malachowski

Czas lektury: 4 min

5 Oracle Eloqua Features That Are Unmatched

Oracle Eloqua is an enterprise-class Marketing Automation system that sets standards in effective marketing communication for large organizations. The extensive customization capabilities to meet...

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B2B Marketing HubSpot CRM

Adam Malachowski

Czas lektury: 5 min

How Does HubSpot Help Overcome Challenges in the Industrial Sector?

The modern industrial sector faces numerous challenges in sales and marketing due to the specific nature of its products and the complexity of its sales processes. Well-chosen, modern...

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B2B Marketing

Piotr Przytula

Czas lektury: 9 min

How to Understand What Your Customers Are Doing: A Marketing Guide

Understanding customer behavior is the key to sales success. But how do you uncover what your customers truly need? What motivates them? What challenges do they face? We'll guide you through five...
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Marketing Automation Oracle Eloqua

Adam Malachowski

Czas lektury: 4 min

Who is Oracle Eloqua for?

Oracle Eloqua is one of the first and leading tools in the field of Marketing Automation. It is specifically designed to handle demanding and complex business needs. It is an excellent choice...

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Customer Success HubSpot Artificial neural network HubSpot CMS

Max Vorozhtsov

Czas lektury: 8 min

How to create a chatbot with HubSpot?

High-quality customer service is a magnet that attracts and retains clients. At the same time, customers increasingly expect immediate and precise answers to their questions. With the advancement...

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HubSpot CMS CRM Implementation

Max Vorozhtsov

Czas lektury: 6 min

Return on Investment in HubSpot: How to Use the ROI Calculator?

HubSpot CRM is known for its comprehensive tools that streamline marketing, sales, and customer service processes. In the business world, however, numbers matter more than opinions. It's...

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B2B Marketing Content Marketing HubSpot

Helena Markowska-Fulara

Czas lektury: 13 min

8 tasks that the Grow team uses HubSpot Marketing+ for

HubSpot is a CRM loved by marketers. You may have heard this opinion and wondered if it's justified. Will your marketers love HubSpot? And most importantly, will they benefit from its...

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Content Marketing HubSpot Artificial neural network

Helena Markowska-Fulara

Czas lektury: 14 min

10+ Tasks of a Content Marketer in Which HubSpot AI Helps

Revolutionary, or even dangerous technology, or just a marketing gimmick? The fatigue surrounding the topic of AI has likely led some to question its true potential. Meanwhile, tools based on...

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Customer Experience Customer Success HubSpot Artificial neural network

Jarosław Czyżewski

Czas lektury: 7 min

New Service Hub. Achieve success together with your customers!

Studies show that the cost of acquiring a new customer can be up to 25 times higher than retaining an existing one in some industries. At the same time, customer expectations for after-sales...

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