Grow International Blog

Many changes await us. Some we can already see, others we will discover gradually.

Certainly the way we communicate with our customers will change. I think that even after the limitations of...

I don't know if you know, but in the near future there will be significant changes for Eloqua system users using the "old" email and landing page editors. As early as August 2019, the so-called...

Eloqua - co to takiego i dlaczego to najlepsze na rynku rozwiązanie Marketing Automation?

Eloqua is nothing less than the most advanced marketing automation system on the market. We can find this...

A Gartner research report reveals that 20% of all B2B transactions are terminated due to overly complicated rules and procedures. B2B companies have made significant efforts to offer better customer...

If you intend to implement a Marketing Automation system, you need to know what data to collect and what to do with it. Paradoxically, having too much data is of no benefit, because it's difficult to...

A content matrix is a tool with which you design and execute a content strategy. It allows you to determine who you want your content to target, at what stage of the decision-making process you want...

Marketing automation tools make it possible to analyze the characteristics and behavior of current and potential customers and tailor communication activities to them individually. This way, for...

For companies using content marketing, marketing automation is an integral part of a successful marketing strategy. In order to win over potential customers and to keep current customers happy, using...

Eloqua has useful features that help marketers operate effectively and efficiently. One of them is the ability to track websites through generated scripts that we post on our pages. From then on, we...

Marketing Automation, like any new trend, has lived to see hundreds of articles and dozens of definitions. Unfortunately, not all of them correct.

If you read this material to the end, you will learn...

When we decided at Samsung that we were implementing marketing automation it was difficult to look for a similar implementation in Poland. Corporations were just crawling in this area, and almost all...