Grow International Blog

If you work in sales, you have probably come across the concept of lead scoring, which involves the point-based assessment of potential customers. The functionality enabling lead scoring is, for...

Email marketing is a powerful tool in any modern marketer's arsenal. It allows you to connect directly with your audience, nurture leads, and drive conversions. To make the most of your email...

Many changes await us. Some we can already see, others we will discover gradually.

Certainly the way we communicate with our customers will change. I think that even after the limitations of...

I don't know if you know, but in the near future there will be significant changes for Eloqua system users using the "old" email and landing page editors. As early as August 2019, the so-called...

Eloqua - co to takiego i dlaczego to najlepsze na rynku rozwiązanie Marketing Automation?

Eloqua is nothing less than the most advanced marketing automation system on the market. We can find this...

A Gartner research report reveals that 20% of all B2B transactions are terminated due to overly complicated rules and procedures. B2B companies have made significant efforts to offer better customer...

If you intend to implement a Marketing Automation system, you need to know what data to collect and what to do with it. Paradoxically, having too much data is of no benefit, because it's difficult to...

A content matrix is a tool with which you design and execute a content strategy. It allows you to determine who you want your content to target, at what stage of the decision-making process you want...

Marketing automation tools make it possible to analyze the characteristics and behavior of current and potential customers and tailor communication activities to them individually. This way, for...

For companies using content marketing, marketing automation is an integral part of a successful marketing strategy. In order to win over potential customers and to keep current customers happy, using...