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Adam Malachowski
HubSpot once again sets the direction for the entire industry - becoming the first CRM fully integrated with ChatGPT and Claude. The Fall 2025 Spotlight Update is more than just a collection of new...
Adam Malachowski
Artificial intelligence has moved beyond being a technological niche. Today, it directly impacts financial performance, competitiveness, and innovation. Increasingly, executive boards must decide...
Piotr Przytula
Not long ago, we werecompeting for the top spot on Google. Today, more and moreoften, we askourquestions to ChatGPT, Bing Copilot, or Claude. Large Language Models (LLMs) arebecoming a newsource
Piotr Przytula
Can Claude work with HubSpot? Yes – and itcangreatly benefityour marketing, sales, and customersuccessefforts. Discoverhowthisnewconnectorallowsyou to combine the power of AI with the ...
Adam Malachowski
Artificial intelligence is already changing the way B2B companies approach marketing and sales content creation. Time savings are just the beginning. The real revolution begins when AI is fueled with...
Adam Malachowski
Piotr Przytula
You're creating high-quality articles. Publishing case studies, blog posts, and sharing insights on LinkedIn. You’re an expert in your field and you’re giving real value. But… nothing happens. No...
Max Vorozhtsov
High-quality customer service is a magnet that attracts and retains clients. At the same time, customers increasingly expect immediate and precise answers to their questions. With the advancement...
Helena Markowska-Fulara
Revolutionary, or even dangerous technology, or just a marketing gimmick? The fatigue surrounding the topic of AI has likely led some to question its true potential. Meanwhile, tools based on...
Jarosław Czyżewski
Studies show that the cost of acquiring a new customer can be up to 25 times higher than retaining an existing one in some industries. At the same time, customer expectations for after-sales...
Jarosław Czyżewski
HubSpot was created as a comprehensive and user-friendly CRM. Its idea was to facilitate building relationships with customers through intuitive handling and gathering all data in one...