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Helena Markowska-Fulara
Revolutionary, or even dangerous technology, or just a marketing gimmick? The fatigue surrounding the topic of AI has likely led some to question its true potential. Meanwhile, tools based on...
Jarosław Czyżewski
Studies show that the cost of acquiring a new customer can be up to 25 times higher than retaining an existing one in some industries. At the same time, customer expectations for after-sales...
Jarosław Czyżewski
HubSpot was created as a comprehensive and user-friendly CRM. Its idea was to facilitate building relationships with customers through intuitive handling and gathering all data in one...
Jarosław Czyżewski
Artificial intelligence is currently a key technology for Marketing Automation and content creation support. The popular ChatGPT is not the only thing AI has to offer. Its power is utilized by...
Helena Markowska-Fulara
The use of artificial intelligence in marketing has gained popularity in recent years, but pioneering attempts to use AI can be traced back several decades. Data analysis, automation,...
Nastassia Kanavalava
ChatGPT, a sophisticated neural network, is revolutionizing the field of marketing by transforming the way marketers work. It possesses the remarkable ability to generate high-quality texts,...
