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Piotr Przytula
In the world of industrial marketing, where direct contact with the customer and expert knowledge play a key role, social media is still often an underestimated channel. Do social media have a...
Piotr Przytula
LinkedIn is a crucial social platform for B2B companies. It's important to establish a presence and regularly share high-quality posts. Managing a company profile, often across multiple platforms,...
Helena Markowska-Fulara
If you're building a company or personal brand on LinkedIn, you've probably heard about its algorithm, which can determine the success of your posts. Not only do we know little about it, but there...
Helena Markowska-Fulara
Social media is an invaluable platform for connecting and building relationships with potential B2B clients. However, not every contact in our network will see everything we publish on LinkedIn in...
Łukasz Kosuniak
Many changes await us. Some we can already see, others we will discover gradually.
Certainly the way we communicate with our customers will change. I think that even after the limitations of...
Łukasz Kosuniak
When I told B2B salespeople a few years ago how to use social selling their work I was mostly met with disbelief. Most salespeople said that social networks were good for promoting trendy consumer...
Łukasz Kosuniak
Most of the clients I talk to consider social selling as a pure sales activity. They count on this to reduce the hated cold calling. Unfortunately, they complain about insufficient support from...
