Grow International Blog

LinkedIn is a crucial social platform for B2B companies. It's important to establish a presence and regularly share high-quality posts. Managing a company profile, often across multiple platforms, is...

If you work in sales, you have probably come across the concept of lead scoring, which involves the point-based assessment of potential customers. The functionality enabling lead scoring is, for...

What is a case study? What business benefits can it bring? How to prepare it? Where to start, what to keep in mind and how to do it well in order to achieve the desired results? Let us try to answer...

If you're building a company or personal brand on LinkedIn, you've probably heard about its algorithm, which can determine the success of your posts. Not only do we know little about it, but there...

It's no secret that effective marketing requires a good understanding of customers. The Ideal Customer Profile is a tool particularly useful in B2B marketing. A well-developed ICP can significantly...

Social media is an invaluable platform for connecting and building relationships with potential B2B clients. However, not every contact in our network will see everything we publish on LinkedIn in...

Content strategy or content marketing strategy is associated with boring planning and limiting the creativity of markers. In practice, we find that the lack of a plan creates so much confusion that...

Most B2B marketers declare that their most important job is to generate leads. However, we use many definitions of a lead and this can create serious problems in communicating with sales departments...

Generating leads is hardly a new topic in B2B sales and marketing. What is new, however, are the circumstances of companies struggling to acquire and retain customers. How do you prepare a lead...