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Artificial intelligence is already changing the way B2B companies approach marketing and sales content creation. Time savings are just the beginning. The real revolution begins when AI is fueled with...
You're creating high-quality articles. Publishing case studies, blog posts, and sharing insights on LinkedIn. You’re an expert in your field and you’re giving real value. But… nothing happens. No...
In the world of industrial marketing, where direct contact with the customer and expert knowledge play a key role, social media is still often an underestimated channel. Do social media have a...
Implementing Revenue Operations (RevOps) is not just about technology; it is a fundamental shift in how an organization operates. The success of this process depends on the effective...
The modern industrial sector faces numerous challenges in sales and marketing due to the specific nature of its products and the complexity of its sales processes. Well-chosen, modern...
HubSpot is a CRM loved by marketers. You may have heard this opinion and wondered if it's justified. Will your marketers love HubSpot? And most importantly, will they benefit from its...
A blog remains one of the core elements of B2B content marketing. Companies use this format to educate their audience, attract valuable traffic to their website, gain customer trust, and...
LinkedIn is a crucial social platform for B2B companies. It's important to establish a presence and regularly share high-quality posts. Managing a company profile, often across multiple platforms,...
If you work in sales, you have probably come across the concept of lead scoring, which involves the point-based assessment of potential customers. The functionality enabling lead scoring is, for...
In November, your email inbox gets flooded with offers prepared for Black Friday. The same happens on social media, or even with outdoor ads you pass on your way to work. You might be wondering...
