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B2B Marketing Content Marketing Inbound Marketing

Łukasz Kosuniak

Czas lektury: 9 min

Content strategy - muzzle or ally of the marketer?

Content strategy or content marketing strategy is associated with boring planning and limiting the creativity of markers. In practice, we find that the lack of a plan creates so much confusion that...

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B2B Marketing

Łukasz Kosuniak

Czas lektury: 11 min

Create quality leads and sales opportunities

Most B2B marketers declare that their most important job is to generate leads. However, we use many definitions of a lead and this can create serious problems in communicating with sales departments...

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B2B Marketing

Łukasz Kosuniak

Czas lektury: 16 min

How to prepare a sales lead generation strategy in B2B?

Generating leads is hardly a new topic in B2B sales and marketing. What is new, however, are the circumstances of companies struggling to acquire and retain customers. How do you prepare a lead...

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