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B2B Marketing Sales Strategy

Piotr Przytula

Czas lektury: 6 min

Is Your B2B Company Ready for Black Friday?

In November, your email inbox gets flooded with offers prepared for Black Friday. The same happens on social media, or even with outdoor ads you pass on your way to work. You might be wondering...

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B2B Marketing Content Marketing Inbound Marketing

Piotr Przytula

Czas lektury: 18 min

The Power of The Case Study [Examples 2023]

What is a case study? What business benefits can it bring? How to prepare it? Where to start, what to keep in mind and how to do it well in order to achieve the desired results? Let us try to answer...

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B2B Marketing Social selling

Helena Markowska-Fulara

Czas lektury: 5 min

Changes in the LinkedIn Algorithm: 5 Things You Should Know

If you're building a company or personal brand on LinkedIn, you've probably heard about its algorithm, which can determine the success of your posts. Not only do we know little about it, but there...

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B2B Marketing Digital Selling Strategy

Jarosław Czyżewski

Czas lektury: 6 min

Ideal Customer Profile (ICP) - What, Why, How?

It's no secret that effective marketing requires a good understanding of customers. The Ideal Customer Profile is a tool particularly useful in B2B marketing. A well-developed ICP can significantly...

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B2B Marketing Social selling

Helena Markowska-Fulara

Czas lektury: 12 min

How to smartly use the LinkedIn algorithm in B2B marketing?

Social media is an invaluable platform for connecting and building relationships with potential B2B clients. However, not every contact in our network will see everything we publish on LinkedIn in...

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B2B Marketing Content Marketing Inbound Marketing Strategy

Łukasz Kosuniak

Czas lektury: 9 min

Content strategy - muzzle or ally of the marketer?

Content strategy or content marketing strategy is associated with boring planning and limiting the creativity of markers. In practice, we find that the lack of a plan creates so much confusion that...

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B2B Marketing Lead Generation Strategy

Łukasz Kosuniak

Czas lektury: 12 min

Create quality leads and sales opportunities

Most B2B marketers declare that their most important job is to generate leads. However, we use many definitions of a lead and this can create serious problems in communicating with sales departments...

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B2B Marketing Strategy

Łukasz Kosuniak

Czas lektury: 16 min

How to prepare a sales lead generation strategy in B2B?

Generating leads is hardly a new topic in B2B sales and marketing. What is new, however, are the circumstances of companies struggling to acquire and retain customers. How do you prepare a lead...

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