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The modern industrial sector faces numerous challenges in sales and marketing due to the specific nature of its products and the complexity of its sales processes. Well-chosen, modern...
HubSpot is a CRM loved by marketers. You may have heard this opinion and wondered if it's justified. Will your marketers love HubSpot? And most importantly, will they benefit from its...
A blog remains one of the core elements of B2B content marketing. Companies use this format to educate their audience, attract valuable traffic to their website, gain customer trust, and...
LinkedIn is a crucial social platform for B2B companies. It's important to establish a presence and regularly share high-quality posts. Managing a company profile, often across multiple platforms,...
If you work in sales, you have probably come across the concept of lead scoring, which involves the point-based assessment of potential customers. The functionality enabling lead scoring is, for...
In November, your email inbox gets flooded with offers prepared for Black Friday. The same happens on social media, or even with outdoor ads you pass on your way to work. You might be wondering...
What is a case study? What business benefits can it bring? How to prepare it? Where to start, what to keep in mind and how to do it well in order to achieve the desired results? Let us try to...
If you're building a company or personal brand on LinkedIn, you've probably heard about its algorithm, which can determine the success of your posts. Not only do we know little about it, but there...
It's no secret that effective marketing requires a good understanding of customers. The Ideal Customer Profile is a tool particularly useful in B2B marketing. A well-developed ICP can significantly...
Social media is an invaluable platform for connecting and building relationships with potential B2B clients. However, not every contact in our network will see everything we publish on LinkedIn in...
