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Effective marketing and sales in the digital world

CRM Strategy

Jarosław Czyżewski

Czas lektury: 6 min

What will the future of CRM look like? Top trends in 2024

CRM is a tool that not only revolutionizes the daily work of many businesses but also constantly evolves itself. CRM system providers are exceptionally sensitive to changing needs and expectations...

CZYTAJ DALEJ 🡵
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CRM Strategy

Jarosław Czyżewski

Czas lektury: 6 min

5 Signs Your Company Should Implement CRM

In today's increasingly competitive business environment, success is not solely determined by the product itself, but also by effective data management and customer relationship building....

CZYTAJ DALEJ 🡵
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B2B Marketing Sales Strategy

Piotr Przytula

Czas lektury: 7 min

Is Your B2B Company Ready for Black Friday?

In November, your email inbox gets flooded with offers prepared for Black Friday. The same happens on social media, or even with outdoor ads you pass on your way to work. You might be wondering...

CZYTAJ DALEJ 🡵
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Content Marketing Strategy

Jarosław Czyżewski

Czas lektury: 7 min

What is RevOps and How Can It Help Your Company?

Methods of managing a company must constantly evolve to adapt to changing conditions. Technological advancements, shifts in customer habits and expectations, new sales models, and increased...

CZYTAJ DALEJ 🡵
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B2B Marketing Digital Selling Strategy

Jarosław Czyżewski

Czas lektury: 6 min

Ideal Customer Profile (ICP) - What, Why, How?

It's no secret that effective marketing requires a good understanding of customers. The Ideal Customer Profile is a tool particularly useful in B2B marketing. A well-developed ICP can significantly...

CZYTAJ DALEJ 🡵
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B2B Marketing Content Marketing Inbound Marketing Strategy

Łukasz Kosuniak

Czas lektury: 9 min

Content strategy - muzzle or ally of the marketer?

Content strategy or content marketing strategy is associated with boring planning and limiting the creativity of markers. In practice, we find that the lack of a plan creates so much confusion that...

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Content Marketing Strategy

Łukasz Kosuniak

Czas lektury: 14 min

12 challenges of today's B2B marketer

Modern B2B marketing is a fascinating but difficult world. Until recently, left to our own devices, we lived a quiet life organizing events and producing flyers. What more ambitious among us was a...

CZYTAJ DALEJ 🡵
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Marketing Automation Strategy

Łukasz Kosuniak

Czas lektury: 15 min

Get Control of Your Data: The Ones You Have And Plan To Get

If you intend to implement a Marketing Automation system, you need to know what data to collect and what to do with it. Paradoxically, having too much data is of no benefit, because it's difficult to...

CZYTAJ DALEJ 🡵
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Marketing Automation Strategy

Łukasz Kosuniak

Czas lektury: 13 min

Content Matrix - how to design?

A content matrix is a tool with which you design and execute a content strategy. It allows you to determine who you want your content to target, at what stage of the decision-making process you want...

CZYTAJ DALEJ 🡵
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B2B Marketing Lead Generation Strategy

Łukasz Kosuniak

Czas lektury: 12 min

Create quality leads and sales opportunities

Most B2B marketers declare that their most important job is to generate leads. However, we use many definitions of a lead and this can create serious problems in communicating with sales departments...

CZYTAJ DALEJ 🡵
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Marketing Automation Strategy

Przemek Seliga

Czas lektury: 4 min

Marketing Automation: 5 tips for reaching your target audience

For companies using content marketing, marketing automation is an integral part of a successful marketing strategy. In order to win over potential customers and to keep current customers happy, using...

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