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CRM is a tool that not only revolutionizes the daily work of many businesses but also constantly evolves itself. CRM system providers are exceptionally sensitive to changing needs and expectations...
In today's increasingly competitive business environment, success is not solely determined by the product itself, but also by effective data management and customer relationship building....
In November, your email inbox gets flooded with offers prepared for Black Friday. The same happens on social media, or even with outdoor ads you pass on your way to work. You might be wondering...
Methods of managing a company must constantly evolve to adapt to changing conditions. Technological advancements, shifts in customer habits and expectations, new sales models, and increased...
It's no secret that effective marketing requires a good understanding of customers. The Ideal Customer Profile is a tool particularly useful in B2B marketing. A well-developed ICP can significantly...
Content strategy or content marketing strategy is associated with boring planning and limiting the creativity of markers. In practice, we find that the lack of a plan creates so much confusion that...
Modern B2B marketing is a fascinating but difficult world. Until recently, left to our own devices, we lived a quiet life organizing events and producing flyers. What more ambitious among us was a...
If you intend to implement a Marketing Automation system, you need to know what data to collect and what to do with it. Paradoxically, having too much data is of no benefit, because it's difficult to...
A content matrix is a tool with which you design and execute a content strategy. It allows you to determine who you want your content to target, at what stage of the decision-making process you want...
Most B2B marketers declare that their most important job is to generate leads. However, we use many definitions of a lead and this can create serious problems in communicating with sales departments...
For companies using content marketing, marketing automation is an integral part of a successful marketing strategy. In order to win over potential customers and to keep current customers happy, using...
