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Generating leads is hardly a new topic in B2B sales and marketing. What is new, however, are the circumstances of companies struggling to acquire and retain customers. How do you prepare a lead...
When I told B2B salespeople a few years ago how to use social selling their work I was mostly met with disbelief. Most salespeople said that social networks were good for promoting trendy consumer...
With digital marketing, the consumer is under constant scrutiny. As marketers, we juggle social media tools and channels such as Meltwater, MailChimp, Google Analytics, Google Trends and Google...
