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Piotr Przytula
What is a case study? What business benefits can it bring? How to prepare it? Where to start, what to keep in mind and how to do it well in order to achieve the desired results? Let us try to...
Łukasz Kosuniak
Content strategy or content marketing strategy is associated with boring planning and limiting the creativity of markers. In practice, we find that the lack of a plan creates so much confusion that...
Adam Malachowski
A Gartner research report reveals that 20% of all B2B transactions are terminated due to overly complicated rules and procedures. B2B companies have made significant efforts to offer better customer...
Przemek Seliga
Christmas trees are slowly ceasing to light up our homes and streets. So it's time to shed some light on the marketing trends of 2017. Which sectors should you, as a company, focus your attention on?...
Przemek Seliga
If your job has anything to do with communications, you probably face the challenge of increasing awareness of your brand in the information-overwhelmed minds of your audience. Marketers today are...