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B2B Marketing Content Marketing Inbound Marketing

Łukasz Kosuniak

Czas lektury: 9 min

Content strategy - muzzle or ally of the marketer?

Content strategy or content marketing strategy is associated with boring planning and limiting the creativity of markers. In practice, we find that the lack of a plan creates so much confusion that...

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marketing automation Inbound Marketing

Adam Malachowski

Czas lektury: 6 min

Four tips for a better seller experience

A Gartner research report reveals that 20% of all B2B transactions are terminated due to overly complicated rules and procedures. B2B companies have made significant efforts to offer better customer...

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Inbound Marketing

Przemek Seliga

Czas lektury: 4 min

B2B marketing - three major trends

Christmas trees are slowly ceasing to light up our homes and streets. So it's time to shed some light on the marketing trends of 2017. Which sectors should you, as a company, focus your attention on?...

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Inbound Marketing

Przemek Seliga

Czas lektury: 3 min

User Generated Content - increase brand recognition with UGC

If your job has anything to do with communications, you probably face the challenge of increasing awareness of your brand in the information-overwhelmed minds of your audience. Marketers today are...

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