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Jarosław Czyżewski
LinkedIn is a key social media platform for professional networking, especially if you're operating in the B2B model. It's not only marketers in charge of managing social media who find valuable...
Jarosław Czyżewski
If you are planning to implement CRM in your company or sales department, you are probably wondering what to do to ensure that sales representatives willingly embrace the new solution. Let's not hide...
Jarosław Czyżewski
It's no secret that effective marketing requires a good understanding of customers. The Ideal Customer Profile is a tool particularly useful in B2B marketing. A well-developed ICP can significantly...
