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Content strategy or content marketing strategy is associated with boring planning and limiting the creativity of markers. In practice, we find that the lack of a plan creates so much confusion that...
Most B2B marketers declare that their most important job is to generate leads. However, we use many definitions of a lead and this can create serious problems in communicating with sales departments...
Generating leads is hardly a new topic in B2B sales and marketing. What is new, however, are the circumstances of companies struggling to acquire and retain customers. How do you prepare a lead...
