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Content Marketing

How to create a blog post with HubSpot AI?

How to create a blog post with HubSpot AI?


The revolutionary and even dangerous technology or a marketing gimmick? Fatigue with the AI topic has probably led some to question its real potential. Meanwhile, tools based on artificial intelligence mechanisms are operating in an increasing number of devices and systems. Instead of theorizing or demonizing, we choose practical action. In this post, I will show you step by step how to effectively create a blog post using AI-powered tools built into HubSpot.

For the purpose of this post, I created a sample article using AI tools at every stage of work. Of course, you can choose to use only some of them. Let's see how artificial intelligence can assist in various copywriting tasks.

1. Generating Ideas

Choosing a topic is the first task when creating a blog post. Sometimes, you know the area to focus on, but it's challenging to formulate a specific topic. Other times, you need a series of articles forming a topic cluster. An AI content assistant can help with idea generation. To use it, simply type a forward slash in the HubSpot blog text editor. After selecting "Ideas" from the dropdown menu, you can enter a relevant query:

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The content assistant will suggest several topics:

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Now you can either repeat the query using the "Generate" button or insert the chosen topic into the editor using the "Insert" button.

2. Creating an Article Outline

Once you have a chosen topic, whether it's your own or one proposed by AI, the next step is to create an appropriate article structure. If you're unsure about which points to include in the post, the content assistant can also suggest a suitable outline.

After typing a forward slash in the dropdown menu, select "Outline." Here's an example outline that you can then insert into the editor and modify as needed. It even includes appropriate header level indications to optimize the final text for SEO.


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3. Generating Content

After customizing the topic and outline to your needs, it's time to write the actual content of the article. As seen in the sample outline, HubSpot already signals topics to expand on at this stage. You can use them as a basis for further work. There are several options to experiment with:

  • "Expand" option in the content assistant: After selecting a specific sentence, you can ask the assistant to expand on it. Click the lightning bolt icon that appears next to the selected text.

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  • Create a paragraph with the content assistant: In the content assistant, you also have the option to create a paragraph. In the editor, simply type a forward slash, select "Paragraph," and then enter your query. It could be one of the topics or headers proposed in the outline.

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  • ChatSpot: If the content assistant's suggestions are insufficient or if you prefer to address the topic comprehensively from the start, you can use another AI tool integrated with HubSpot, called ChatSpot. It's beneficial to provide both the topic and the previously generated content plan.

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4. Posting the Blog Entry

As seen above, after generating the blog entry, ChatSpot suggests adding it to the blog. If your HubSpot account is connected to ChatSpot, simply click "Create Blog Draft in HubSpot," and the ready draft will appear in the system, as indicated by the chat notification.

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If you then click on the "View in HubSpot" button, you can check the result right away.

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With a fitting title, your blog entry is now in your HubSpot, without the need for additional actions.

5. Editing

Of course, you don't have to rely entirely on AI. When the entry is in HubSpot, it's a good time to do some manual editing. If certain parts seem too long, too short, or if you want to change their style, you can also use the content assistant at this stage.

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The sample entry still requires some human touch to improve language, style, and certain substantive elements, but a significant portion of the work is already done - quickly and efficiently. 

6. Meta Description and Title

Once the blog entry is ready, it's time to check the "Settings" tab. The blog title is already chosen, but you can also take advantage of suggestions. To do this, select the lightning bolt icon located in the upper right corner of the title field.

The second thing to address for SEO optimization is the article's meta description. Again, in the upper right corner above the field, you'll find a lightning bolt icon that can generate a description with a single click.

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Generated descriptions can sometimes be slightly lengthy for SEO, but you can easily adjust them to the appropriate length with the automatic character count recommendation.

7. Adding Images

To publish your blog entry, you just need to set the appropriate main image. If you don't have a suitable graphic on hand, ChatSpot can help once again. Here are images generated for my sample post about using artificial intelligence in marketing.Zrzut ekranu 2023-09-20 103058

You can guide ChatSpot regarding the topic, style, mood, and color scheme of the image, ensuring it best fits your post.

8. Social Media Promotion

To ensure your published post reaches readers, promotion is essential. Well-crafted posts on social media platforms will attract traffic to your website. When creating them, you can also make use of the built-in tools in HubSpot.

Find your newly created post in the "Blog" section and click "More," then select the "Share" option. A window will appear, allowing you to prepare a post with the appropriate sharing and publish it from your HubSpot-connected social media account. In the post content editor, in the lower-left corner, you'll see the lightning bolt content assistant. Clicking on it will open a command prompt window - you can simply select "Summarize blog content," and AI will generate a post summarizing your article and encouraging readers to dive in.

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How Does Artificial Intelligence Support Content Marketing?

Tools based on artificial intelligence, such as those built into HubSpot, can be incredibly helpful when creating blog posts. From idea generation and creating a plan to generating content and posting the blog, AI can significantly streamline and speed up the entire process. Of course, human intervention is still necessary, but a significant portion of the work is already completed. This allows you to focus on refining your post.

I hope this guide helps you make the most of artificial intelligence in your daily work. I encourage you to delve further into this topic and experiment with AI tools. Whether you want to learn more about content marketing tools available in HubSpot or prefer to entrust your blog to experts who can create SEO-friendly and valuable posts, feel free to get in touch, and we'll be happy to assist!