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B2B Marketing LinkedIn social selling social media marketing

Helena Markowska-Fulara

Czas lektury: 5 min

Changes in the LinkedIn Algorithm: 5 Things You Should Know

If you're building a company or personal brand on LinkedIn, you've probably heard about its algorithm, which can determine the success of your posts. Not only do we know little about it, but there...

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B2B Marketing social selling

Helena Markowska-Fulara

Czas lektury: 12 min

How to smartly use the LinkedIn algorithm in B2B marketing?

Social media is an invaluable platform for connecting and building relationships with potential B2B clients. However, not every contact in our network will see everything we publish on LinkedIn in...

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Artificial neural network

Helena Markowska-Fulara

Czas lektury: 9 min

How can AI help with content creation? ChatGPT from the perspective of a copywriter

The use of artificial intelligence in marketing has gained popularity in recent years, but pioneering attempts to use AI can be traced back several decades. Data analysis, automation,...

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