5 Oracle Eloqua Features That Are Unmatched

Oracle Eloqua is an enterprise-class Marketing Automation system that sets standards in effective marketing communication for large organizations. The extensive customization capabilities to meet company needs and processes are one of the reasons for choosing Oracle Eloqua, a task we often help clients with. But which specific features of this software are particularly attractive to them?

In this article, we present five key features of Eloqua that we believe distinguish this tool.

1. Data Stream Separation Between Countries

In a global environment where different countries have different legal and operational requirements, the ability to separate data streams is essential.

Eloqua offers advanced solutions for managing user permissions and data protection at the regional level. In the system, we can create "walls" separating its parts and restricting access to records and functionalities for individual user groups. This functionality not only increases data security but also ensures compliance with local regulations, which is crucial for multinational corporations.

2. Security Management

In an era of increased cyber-attacks and stringent data protection regulations, Eloqua stands out with its advanced security management.

This includes extensive access management, data encryption, and logging of all activities in the system. Eloqua also allows detailed access management through whitelists and blacklists of IP addresses. This feature provides an additional level of security, protecting against unauthorized access and potential external threats. This ensures that users can be confident that their data is safe and protected from unwanted intruders.

3. Lead Scoring

Eloqua created a lead scoring system, one of the first of its kind on the market, and continuously improved. It allows for the automatic scoring and qualifying of leads based on assigned point values. Lead scoring is determined by the system based on the lead's characteristics, activities, and engagement in the purchasing process, according to criteria defined by the user.

This is an essential tool for marketing and sales teams, enabling smooth collaboration and prioritization of leads ready for further sales actions. It is crucial for optimizing sales processes in large organizations that acquire significant amounts of data.

Check out our article if you want to learn how to prepare lead scoring criteria in B2B.

4. Washing Machine

Washing Machine is an innovative feature in Eloqua that allows for the automatic cleaning, processing, and updating of data records. This helps users maintain high data quality, which is essential for effective marketing campaigns. Removing duplicates, correcting errors, and updating information in real-time are just some of the capabilities offered by the Washing Machine application.

You can read more about how to care for data in Marketing Automation systems in our article.

It is also worth mentioning that Eloqua offers extensive possibilities for automatically performing operations on collected records through data programs sequences.

5. Interaction Tracking (Digital Body Language)

Understanding audience behavior is essential for creating effective marketing strategies. Oracle Eloqua allows for tracking, collecting, and analyzing information on how users engage in digital interactions with the brand, including websites and emails. You can learn more about this in our article on tracking scripts and tags. Analyzing digital body language enables better tailoring of marketing messages to their preferences and needs. It is worth noting that the concept of Digital Body Language was actually invented by the founder of Eloqua.

Of course, these are just selected examples of the most interesting features. Oracle Eloqua enables building advanced, automated marketing campaigns, secure data management, and efficient work on large amounts of records.

Implementing Oracle Eloqua with the help of Grow Poland guarantees not only access to these advanced features but also support from experienced specialists who ensure that every implementation is optimally tailored to the client's business needs and goals. Contact us to learn more about how we can help your company achieve marketing success with Oracle Eloqua.