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Effective marketing and sales in the digital world

B2B Marketing Digital Selling Implementation

Adam Malachowski

Czas lektury: 8 min

How to Effectively Implement Revenue Operations?

Implementing Revenue Operations (RevOps) is not just about technology; it is a fundamental shift in how an organization operates. The success of this process depends on the effective...

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CRM Digital Selling Implementation

Adam Malachowski

Czas lektury: 5 min

Organizational Culture and Sales: CRM Implementation

Organizational culture is the foundation upon which every company’s activities are built. It can either be fine-tuned to meet its needs and goals or, conversely, hinder its growth. It also directly...

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Marketing Automation Oracle Eloqua

Adam Malachowski

Czas lektury: 6 min

How Much Does Oracle Eloqua Cost, and Is It Worth the Investment?

Oracle Eloqua is an advanced marketing automation platform, highly regarded by large enterprises for its rich features, flexibility, and deep integration capabilities. While its price may seem...

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Marketing Automation Oracle Eloqua

Adam Malachowski

Czas lektury: 4 min

5 Oracle Eloqua Features That Are Unmatched

Oracle Eloqua is an enterprise-class Marketing Automation system that sets standards in effective marketing communication for large organizations. The extensive customization capabilities to meet...

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B2B Marketing HubSpot CRM

Adam Malachowski

Czas lektury: 5 min

How Does HubSpot Help Overcome Challenges in the Industrial Sector?

The modern industrial sector faces numerous challenges in sales and marketing due to the specific nature of its products and the complexity of its sales processes. Well-chosen, modern...

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Marketing Automation Oracle Eloqua

Adam Malachowski

Czas lektury: 4 min

Who is Oracle Eloqua for?

Oracle Eloqua is one of the first and leading tools in the field of Marketing Automation. It is specifically designed to handle demanding and complex business needs. It is an excellent choice...

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Security CRM

Adam Malachowski

Czas lektury: 12 min

Protecting Customer Data: How CRM Systems Help Ensure GDPR Compliance

As a business owner, you definitely process your customers' data. What can you do to ensure that you collect and manage them in a secure, compliant manner? Files on the merchants' computers are not...

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CRM Implementation

Adam Malachowski

Czas lektury: 6 min

Why CRM Implementation Fails: Common Reasons and How to Overcome Them

In your company, a CRM system has been introduced. It was supposed to be beautiful, with sales soaring, and workload decreasing. Perhaps you persuaded your employees or persuaded your boss to make...

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CRM Implementation

Adam Malachowski

Czas lektury: 8 min

How to Create a Budget for CRM Implementation?

Purchasing CRM software for your company is an investment like any other. It is undoubtedly one of the profitable ones, with studies showing an impressive return on investment of $8.71 for every...

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HubSpot HubSpot CMS

Adam Malachowski

Czas lektury: 6 min

Content personalization in HubSpot

Content personalization has become a key marketing strategy for engaging customers. By tailoring content to individual preferences and needs, companies can significantly increase audience...

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HubSpot HubSpot CMS

Adam Malachowski

Czas lektury: 6 min

Build your website with HubSpot CMS

Creating a website is a crucial step for any company or individual looking to establish an online presence. With HubSpot CMS tools, building and customizing a website has become easier than ever...

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