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What is a case study? What business benefits can it bring? How to prepare it? Where to start, what to keep in mind and how to do it well in order to achieve the desired results? Let us try to answer...
In the digital age, email marketing has become an essential tool for businesses to reach and engage with their customers. Among the thousands of available MarTech tools, a significant portion...
Email marketing is a powerful tool in any modern marketer's arsenal. It allows you to connect directly with your audience, nurture leads, and drive conversions. To make the most of your email...
The revolutionary and even dangerous technology or a marketing gimmick? Fatigue with the AI topic has probably led some to question its real potential. Meanwhile, tools based on artificial...
CRM stands for Customer Relationship Management, which refers to managing customer relationships. CRM is a strategy and a set of systems (CRM platforms, CRM systems) that allow...
I already touched the point why HubSpot CMS is good for marketers, but now let's take a look from different angle. CMS plays a pivotal role in creating and maintaining websites, that have to be ...
HubSpot was created as a comprehensive and user-friendly CRM. Its idea was to facilitate building relationships with customers through intuitive handling and gathering all data in one place....
Prospecting, which involves finding and identifying potential customers, plays a crucial role in the work of every salesperson. Market analysis, customer behavior analysis, as well as active...
Methods of managing a company must constantly evolve to adapt to changing conditions. Technological advancements, shifts in customer habits and expectations, new sales models, and increased...
I have always told that HubSpot CMS was built for marketers or, at least, "with marketers in mind", because marketers have to deliver compelling experiences and drive results. In this blog post, I'll...
If you're in sales, looking for clients through social media, sending cold emails, or conducting online prospecting activities, you've probably noticed that most potential leads don't respond to your...
