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Prospecting, which involves finding and identifying potential customers, plays a crucial role in the work of every salesperson. Market analysis, customer behavior analysis, as well as active...
Methods of managing a company must constantly evolve to adapt to changing conditions. Technological advancements, shifts in customer habits and expectations, new sales models, and increased...
I have always told that HubSpot CMS was built for marketers or, at least, "with marketers in mind", because marketers have to deliver compelling experiences and drive results. In this blog post,...
If you're in sales, looking for clients through social media, sending cold emails, or conducting online prospecting activities, you've probably noticed that most potential leads don't respond to...
If you're building a company or personal brand on LinkedIn, you've probably heard about its algorithm, which can determine the success of your posts. Not only do we know little about it, but there...
When your business is expanding into a broader market, you may need to provide additional language versions for your website content. The good news is that HubSpot offers one of the best...
It's no secret that effective marketing requires a good understanding of customers. The Ideal Customer Profile is a tool particularly useful in B2B marketing. A well-developed ICP can significantly...
The client interacts with multiple individuals within a company. During their interactions, the quality of service matters more than how responsibility for individual tasks is divided within the...
Good utilization of the tools at hand allows for more efficient achievement of business goals. HubSpot CMS is not just a platform for building and managing websites, but also a set of features that...
Artificial intelligence is currently a key technology for Marketing Automation and content creation support. The popular ChatGPT is not the only thing AI has to offer. Its power is utilized by...
Which CRM works best in practice? Which one is the most functional in the day-to-day work of a salesperson? What features and functions should it have? I invite you to read this text where I will...
