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If you intend to implement a Marketing Automation system, you need to know what data to collect and what to do with it. Paradoxically, having too much data is of no benefit, because it's difficult to...
A content matrix is a tool with which you design and execute a content strategy. It allows you to determine who you want your content to target, at what stage of the decision-making process you want...
Marketing automation tools make it possible to analyze the characteristics and behavior of current and potential customers and tailor communication activities to them individually. This way, for...
Digital body language is a set of user behaviors on the Internet or other digital assets that, thanks to analytics and marketing tools, we can observe and adjust the way we communicate with them and...
Most B2B marketers declare that their most important job is to generate leads. However, we use many definitions of a lead and this can create serious problems in communicating with sales departments...
For companies using content marketing, marketing automation is an integral part of a successful marketing strategy. In order to win over potential customers and to keep current customers happy, using...
Christmas trees are slowly ceasing to light up our homes and streets. So it's time to shed some light on the marketing trends of 2017. Which sectors should you, as a company, focus your attention on?...
If your job has anything to do with communications, you probably face the challenge of increasing awareness of your brand in the information-overwhelmed minds of your audience. Marketers today are...
Eloqua has useful features that help marketers operate effectively and efficiently. One of them is the ability to track websites through generated scripts that we post on our pages. From then on, we...
Generating leads is hardly a new topic in B2B sales and marketing. What is new, however, are the circumstances of companies struggling to acquire and retain customers. How do you prepare a lead...
When I told B2B salespeople a few years ago how to use social selling their work I was mostly met with disbelief. Most salespeople said that social networks were good for promoting trendy consumer...
