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Content strategy or content marketing strategy is associated with boring planning and limiting the creativity of markers. In practice, we find that the lack of a plan creates so much confusion that...
What should you write about? Where should you look for inspiration? How will others find your blog? Will they want to read it? And how do you attract new customers through your blog? If you've ever...
I don't know if you know, but in the near future there will be significant changes for Eloqua system users using the "old" email and landing page editors. As early as August 2019, the so-called...
Modern B2B marketing is a fascinating but difficult world. Until recently, left to our own devices, we lived a quiet life organizing events and producing flyers. What more ambitious among us was a...
Eloqua - co to takiego i dlaczego to najlepsze na rynku rozwiązanie Marketing Automation?
Eloqua is nothing less than the most advanced marketing automation system on the market. We can find this...
A Gartner research report reveals that 20% of all B2B transactions are terminated due to overly complicated rules and procedures. B2B companies have made significant efforts to offer better customer...
If you intend to implement a Marketing Automation system, you need to know what data to collect and what to do with it. Paradoxically, having too much data is of no benefit, because it's difficult to...
A content matrix is a tool with which you design and execute a content strategy. It allows you to determine who you want your content to target, at what stage of the decision-making process you want...
Marketing automation tools make it possible to analyze the characteristics and behavior of current and potential customers and tailor communication activities to them individually. This way, for...
Digital body language is a set of user behaviors on the Internet or other digital assets that, thanks to analytics and marketing tools, we can observe and adjust the way we communicate with them and...
Most B2B marketers declare that their most important job is to generate leads. However, we use many definitions of a lead and this can create serious problems in communicating with sales departments...
