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When we decided at Samsung that we were implementing marketing automation it was difficult to look for a similar implementation in Poland. Corporations were just crawling in this area, and almost all...
With digital marketing, the consumer is under constant scrutiny. As marketers, we juggle social media tools and channels such as Meltwater, MailChimp, Google Analytics, Google Trends and Google...
Most of the clients I talk to consider social selling as a pure sales activity. They count on this to reduce the hated cold calling. Unfortunately, they complain about insufficient support from...
