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If your job has anything to do with communications, you probably face the challenge of increasing awareness of your brand in the information-overwhelmed minds of your audience. Marketers today are...
Eloqua has useful features that help marketers operate effectively and efficiently. One of them is the ability to track websites through generated scripts that we post on our pages. From then on, we...
Generating leads is hardly a new topic in B2B sales and marketing. What is new, however, are the circumstances of companies struggling to acquire and retain customers. How do you prepare a lead...
When I told B2B salespeople a few years ago how to use social selling their work I was mostly met with disbelief. Most salespeople said that social networks were good for promoting trendy consumer...
If you read this material to the end, you will learn...
When we decided at Samsung that we were implementing marketing automation it was difficult to look for a similar implementation in Poland. Corporations were just crawling in this area, and almost all...
With digital marketing, the consumer is under constant scrutiny. As marketers, we juggle social media tools and channels such as Meltwater, MailChimp, Google Analytics, Google Trends and Google...
Most of the clients I talk to consider social selling as a pure sales activity. They count on this to reduce the hated cold calling. Unfortunately, they complain about insufficient support from...
