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marketing automation Oracle Eloqua

Adam Malachowski

Czas lektury: 3 min

Eloqua in practice - tracking scripts and tags

Eloqua has useful features that help marketers operate effectively and efficiently. One of them is the ability to track websites through generated scripts that we post on our pages. From then on, we...

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B2B Marketing

Łukasz Kosuniak

Czas lektury: 16 min

How to prepare a sales lead generation strategy in B2B?

Generating leads is hardly a new topic in B2B sales and marketing. What is new, however, are the circumstances of companies struggling to acquire and retain customers. How do you prepare a lead...

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LinkedIn social selling Strategia

Łukasz Kosuniak

Czas lektury: 17 min

Social Selling for B2B sellers

When I told B2B salespeople a few years ago how to use social selling their work I was mostly met with disbelief. Most salespeople said that social networks were good for promoting trendy consumer...

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marketing automation Oracle Eloqua

Łukasz Kosuniak

Czas lektury: 10 min

What is Marketing Automation?

Marketing Automation, like any new trend, has lived to see hundreds of articles and dozens of definitions. Unfortunately, not all of them correct.

If you read this material to the end, you will learn...

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Content Marketing marketing automation

Łukasz Kosuniak

Czas lektury: 9 min

3 years with marketing automation. Part 1. preparation, implementation, mistakes

When we decided at Samsung that we were implementing marketing automation it was difficult to look for a similar implementation in Poland. Corporations were just crawling in this area, and almost all...

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marketing automation

Adam Malachowski

Czas lektury: 5 min

9 reasons why automation is essential in marketing

With digital marketing, the consumer is under constant scrutiny. As marketers, we juggle social media tools and channels such as Meltwater, MailChimp, Google Analytics, Google Trends and Google...

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LinkedIn marketing automation social selling

Łukasz Kosuniak

Czas lektury: 15 min

Social Selling in B2B marketing

Most of the clients I talk to consider social selling as a pure sales activity. They count on this to reduce the hated cold calling. Unfortunately, they complain about insufficient support from...

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Przewodnik dla początkujących po digital marketingu dla małych firm

Poznaj różnorodne strategie marketingu cyfrowego i dowiedz się, jak zacząć stosować je w swoim biznesie.
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