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Effective marketing and sales in the digital world

B2B Marketing Social selling

Helena Markowska-Fulara

Czas lektury: 5 min

Changes in the LinkedIn Algorithm: 5 Things You Should Know

If you're building a company or personal brand on LinkedIn, you've probably heard about its algorithm, which can determine the success of your posts. Not only do we know little about it, but there...

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HubSpot HubSpot CMS

Max Vorozhtsov

Czas lektury: 10 min

Multi-language Website in HubSpot CMS

When your business is expanding into a broader market, you may need to provide additional language versions for your website content. The good news is that HubSpot offers one of the best...

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B2B Marketing Digital Selling Strategy

Jarosław Czyżewski

Czas lektury: 6 min

Ideal Customer Profile (ICP) - What, Why, How?

It's no secret that effective marketing requires a good understanding of customers. The Ideal Customer Profile is a tool particularly useful in B2B marketing. A well-developed ICP can significantly...

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HubSpot

Jarosław Czyżewski

Czas lektury: 7 min

Full Success. Sales and Customer Service Integration in Service Hub

The client interacts with multiple individuals within a company. During their interactions, the quality of service matters more than how responsibility for individual tasks is divided within the...

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HubSpot

Max Vorozhtsov

Czas lektury: 6 min

HubSpot CMS for Lead Generation

Good utilization of the tools at hand allows for more efficient achievement of business goals. HubSpot CMS is not just a platform for building and managing websites, but also a set of features that...

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Artificial neural network

Jarosław Czyżewski

Czas lektury: 7 min

Harness the power of AI. New tools in HubSpot

Artificial intelligence is currently a key technology for Marketing Automation and content creation support. The popular ChatGPT is not the only thing AI has to offer. Its power is utilized by tools...

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HubSpot

Jarosław Czyżewski

Czas lektury: 8 min

HubSpot. The Salesperson's Perspective

Which CRM works best in practice? Which one is the most functional in the day-to-day work of a salesperson? What features and functions should it have? I invite you to read this text where I will...

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HubSpot

Max Vorozhtsov

Czas lektury: 5 min

Migrating to HubSpot CMS: 5 Tips for a Smooth Transition

Previously we already covered the topics like "why should you choose HubSpot CMS" or "how to build the website on HubSpot CMS". But what if you want to migrate already existing website to the HubSpot...

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HubSpot HubSpot CMS

Adam Malachowski

Czas lektury: 6 min

Content personalization in HubSpot

Content personalization has become a key marketing strategy for engaging customers. By tailoring content to individual preferences and needs, companies can significantly increase audience engagement,...

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B2B Marketing Social selling

Helena Markowska-Fulara

Czas lektury: 12 min

How to smartly use the LinkedIn algorithm in B2B marketing?

Social media is an invaluable platform for connecting and building relationships with potential B2B clients. However, not every contact in our network will see everything we publish on LinkedIn in...

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HubSpot

Max Vorozhtsov

Czas lektury: 10 min

Is HubSpot really expensive? HubSpot CMS pricing explained

I have already touched on the theme of why HubSpot is not as expensive as free WordPress. But now let's get deeper into the details: How much HubSpot exactly costs? I will try to explain it on the ...

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