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Effective marketing and sales in the digital world

CRM Digital Selling

Jarosław Czyżewski

Czas lektury: 10 min

How to convince salespeople to use CRM?

If you are planning to implement CRM in your company or sales department, you are probably wondering what to do to ensure that sales representatives willingly embrace the new solution. Let's not...

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CRM

Jarosław Czyżewski

Czas lektury: 9 min

Enterprise-Class CRM. Which CRM to Choose for a Large Company

Does CRM strategy really differ based on the size of the company? Absolutely! We may have doubts about the criteria for dividing and defining when we speak of a large company or a corporation, but...

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CRM

Jarosław Czyżewski

Czas lektury: 8 min

CRM for a Medium-Sized Business. What Should It Be Like?

What you have in mind when purchasing CRM is usually the basic monthly rate you agreed to. However, many users forget that it's not all about the cost. Equally important is the selection of...

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Security CRM

Adam Malachowski

Czas lektury: 12 min

Protecting Customer Data: How CRM Systems Help Ensure GDPR Compliance

As a business owner, you definitely process your customers' data. What can you do to ensure that you collect and manage them in a secure, compliant manner? Files on the merchants' computers are not...

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HubSpot CRM

Jarosław Czyżewski

Czas lektury: 9 min

HubSpot vs monday.com: Which CRM Offers More Possibilities?

HubSpot Sales Hub and monday.com sales CRM are customer relationship management (CRM) tools that users praise for their user-friendly interfaces and effective integrations, among other features....

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CRM

Jarosław Czyżewski

Czas lektury: 11 min

Choosing the Right CRM for Small Businesses: 5 Steps to Success

Do you need just a few simple functionalities? Do you want greater control over sales, or do you see the potential for more engagement in managing the sales funnel, automations, and integrating...

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CRM

Jarosław Czyżewski

Czas lektury: 7 min

How to Convince Your Boss to Implement CRM: 5 Compelling Arguments

Are you working in sales, marketing, or customer service and tired of ineffective ways of gathering information about buyers? Do you see how much the company loses due to the lack of efficient use...

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CRM Implementation

Adam Malachowski

Czas lektury: 6 min

Why CRM Implementation Fails: Common Reasons and How to Overcome Them

In your company, a CRM system has been introduced. It was supposed to be beautiful, with sales soaring, and workload decreasing. Perhaps you persuaded your employees or persuaded your boss to make...

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CRM Implementation

Adam Malachowski

Czas lektury: 8 min

How to Create a Budget for CRM Implementation?

Purchasing CRM software for your company is an investment like any other. It is undoubtedly one of the profitable ones, with studies showing an impressive return on investment of $8.71 for every...

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HubSpot

Jarosław Czyżewski

Czas lektury: 9 min

Starter or Professional? Which level of Sales Hub to choose?

HubSpot Sales Hub is a tool that serves as a natural alternative to traditional CRM systems and sales support systems, such as SalesLoft or Outreach. One of HubSpot's principles is that it is an...

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CRM

Jarosław Czyżewski

Czas lektury: 7 min

Enhancing Sales and Marketing Collaboration with CRM

Although sales and marketing should have common goals – acquiring customers, closing deals, and ensuring high customer satisfaction – in practice, they often work separately, pursuing their own...

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