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Effective marketing and sales in the digital world

B2B Marketing LinkedIn Social selling HubSpot

Piotr Przytula

Czas lektury: 7 min

How to publish a post on LinkedIn with HubSpot? Step by step

LinkedIn is a crucial social platform for B2B companies. It's important to establish a presence and regularly share high-quality posts. Managing a company profile, often across multiple platforms,...

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B2B Marketing Marketing Automation Lead Generation

Jarosław Czyżewski

Czas lektury: 9 min

Lead scoring. What is it and how to create it in B2B?

If you work in sales, you have probably come across the concept of lead scoring, which involves the point-based assessment of potential customers. The functionality enabling lead scoring is, for...

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CRM

Jarosław Czyżewski

Czas lektury: 5 min

CRM and ERP: Navigating the Synergy for Business Success

In the dynamic landscape of modern business, companies are constantly seeking ways to streamline operations, enhance customer relationships, and boost overall efficiency. Two indispensable tools...

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CRM

Jarosław Czyżewski

Czas lektury: 7 min

What are the benefits of implementing a CRM system?

When considering the purchase of a CRM system, you are likely wondering whether the benefits outweigh the costs. How will CRM help you, simplify tasks, and directly translate into profit? The...

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CRM

Jarosław Czyżewski

Czas lektury: 10 min

What are the functions of a CRM system?

Managing customer relationships is a part of every company's strategy. However, you may be wondering what exactly a system designed for this process will do. Data management, maintaining contact...

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HubSpot CRM

Jarosław Czyżewski

Czas lektury: 11 min

The new HubSpot pricing. A simple explanatiation

The HubSpot pricing is a key element for companies planning to implement this popular Customer Relationship Management (CRM) platform. As of March 5, 2024, a new HubSpot pricing has been...

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CRM

Jarosław Czyżewski

Czas lektury: 8 min

Key Differences: CRM for B2B vs B2C Businesses

The CRM system helps manage customer relationships in both B2C and B2B businesses. However, whether you target your services to businesses or individual customers affects the choice of key features...

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CRM Digital Selling

Jarosław Czyżewski

Czas lektury: 10 min

How to convince salespeople to use CRM?

If you are planning to implement CRM in your company or sales department, you are probably wondering what to do to ensure that sales representatives willingly embrace the new solution. Let's not...

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CRM

Jarosław Czyżewski

Czas lektury: 9 min

Enterprise-Class CRM. Which CRM to Choose for a Large Company

Does CRM strategy really differ based on the size of the company? Absolutely! We may have doubts about the criteria for dividing and defining when we speak of a large company or a corporation, but...

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CRM

Jarosław Czyżewski

Czas lektury: 8 min

CRM for a Medium-Sized Business. What Should It Be Like?

What you have in mind when purchasing CRM is usually the basic monthly rate you agreed to. However, many users forget that it's not all about the cost. Equally important is the selection of...

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Security CRM

Adam Malachowski

Czas lektury: 12 min

Protecting Customer Data: How CRM Systems Help Ensure GDPR Compliance

As a business owner, you definitely process your customers' data. What can you do to ensure that you collect and manage them in a secure, compliant manner? Files on the merchants' computers are not...

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