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The modern industrial sector faces numerous challenges in sales and marketing due to the specific nature of its products and the complexity of its sales processes. Well-chosen, modern...
Oracle Eloqua is one of the first and leading tools in the field of Marketing Automation. It is specifically designed to handle demanding and complex business needs. It is an excellent choice...
High-quality customer service is a magnet that attracts and retains clients. At the same time, customers increasingly expect immediate and precise answers to their questions. With the advancement...
HubSpot CRM is known for its comprehensive tools that streamline marketing, sales, and customer service processes. In the business world, however, numbers matter more than opinions. It's...
HubSpot is a CRM loved by marketers. You may have heard this opinion and wondered if it's justified. Will your marketers love HubSpot? And most importantly, will they benefit from its...
Revolutionary, or even dangerous technology, or just a marketing gimmick? The fatigue surrounding the topic of AI has likely led some to question its true potential. Meanwhile, tools based on...
Studies show that the cost of acquiring a new customer can be up to 25 times higher than retaining an existing one in some industries. At the same time, customer expectations for after-sales...
What is the most popular communication app in the world? It's WhatsApp! With over two billion active users, your clients are most likely among them. To reach them and gain an effective...
The variety of solutions in the world of CRM systems can sometimes be overwhelming. Businesses often face the dilemma: build their own CRM system or purchase a subscription to a ready-made...
The right level of motivation in a sales team is essential for achieving set sales goals and gaining a competitive edge. Sales directors are increasingly turning to modern tools, including the...
