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Effective marketing and sales in the digital world

B2B Marketing Social Media Instagram

Piotr Przytula

Czas lektury: 5 min

July 10, 2025: The Day Google Changed How We Think About Instagram

Something happened on July 10, 2025, that may change the way companies think about Instagram. On that day, Google officially started indexing Instagram content—meaning your posts, reels, carousels,...

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B2B Marketing Content Marketing Customer Experience

Piotr Przytula

Czas lektury: 7 min

Buyer Journey and Customer Journey – how to Design a Journey in More Than One Direction?

Summer is a time of slowdown for many companies, but also a moment for reflection. As customers pack their suitcases and drift away from everyday concerns, brands can gain something more valuable...

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B2B Marketing Content Marketing Martech Artificial neural network

Adam Malachowski

Czas lektury: 8 min

How Can AI Support the Creation of Effective Content?

Artificial intelligence is already changing the way B2B companies approach marketing and sales content creation. Time savings are just the beginning. The real revolution begins when AI is fueled with...

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HubSpot Artificial neural network CRM

Adam Malachowski

Czas lektury: 5 min

HubSpot and ChatGPT Join Forces: A Game-Changing Integration for CRM and Deep Customer Insights

Over 250,000 companies worldwide trust HubSpot as their primary source of customer insight. Now, thanks to a pioneering integration with ChatGPT, they can leverage that knowledge in an entirely new...

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B2B Marketing Content Marketing Artificial neural network

Piotr Przytula

Czas lektury: 6 min

Content That Works: How to Write for AI – and for... Humans

You're creating high-quality articles. Publishing case studies, blog posts, and sharing insights on LinkedIn. You’re an expert in your field and you’re giving real value. But… nothing happens. No...

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HubSpot CRM

Adam Malachowski

Czas lektury: 4 min

Who Should (Still) NOT Implement a CRM, Marketing Automation, or the Full HubSpot Growth Platform

Implementing modern tools like a CRM, marketing automation, or the full HubSpot Growth Platform is a serious investment in business growth. However, not every organization is ready for it. From my...

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CRM Digital Selling

Adam Malachowski

Czas lektury: 8 min

CRM for e-Commerce – How to Turn Your Online Store into a Smoothly Running Business?

It doesn’t matter whether you’re a beginner entrepreneur or a seasoned online sales expert. A good CRM can give you a range of invaluable insights that, when used properly, can be turned into real...

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B2B Marketing Content Marketing LinkedIn Social selling

Piotr Przytula

Czas lektury: 10 min

Which social media platforms does your industrial company need?

In the world of industrial marketing, where direct contact with the customer and expert knowledge play a key role, social media is still often an underestimated channel. Do social media have a...

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HubSpot CRM

Adam Malachowski

Czas lektury: 10 min

CRM Best Practices – Check If You're Doing It Right

Implementing the best CRM system alone is not enough to build satisfying customer relationships. A CRM provides opportunities, but it is not a magic wand that changes everything instantly. Success...

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B2B Marketing Digital Selling Implementation

Adam Malachowski

Czas lektury: 8 min

How to Effectively Implement Revenue Operations?

Implementing Revenue Operations (RevOps) is not just about technology; it is a fundamental shift in how an organization operates. The success of this process depends on the effective...

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CRM Digital Selling Implementation

Adam Malachowski

Czas lektury: 5 min

Organizational Culture and Sales: CRM Implementation

Organizational culture is the foundation upon which every company’s activities are built. It can either be fine-tuned to meet its needs and goals or, conversely, hinder its growth. It also directly...

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