As a HubSpot user, you're probably familiar with the basics: creating websites, landings, email campaigns, managing contacts, and tracking website analytics. But did you know that there are many advanced features within HubSpot that can help you take your marketing and sales efforts to the next level?
In this blog post, we'll explore some of the top HubSpot features you may not be using yet, but should be.
Marketing Automation Workflows
source: hubspot.com
Marketing automation workflows allow you to create customized campaigns that automatically send targeted emails to leads based on their behavior and interests. This can help you nurture leads more effectively and move them further down the sales funnel. You can create workflows based on a wide range of triggers, such as form submissions, page views, or email opens.
Available in Sales Hub, Marketing Hub, Service Hub & Operations Hub starting from the Professional plan.
Smart Content & Personalization Tokens
HubSpot give a huge amount of tools, that could make your content more attractive for your target audience.
First - you can use smart content. It Is a powerful feature that allows you to customize your website and landing pages based on the visitor's location, device, referral source, or other criteria. This can help you provide a more personalized experience for your visitors and improve conversion rates. For example, you could display different content or calls-to-action based on whether the visitor is a new or returning visitor.
Smart Content is available in CMS Hub starting from the Professional plan.
Same time, personalization tokens allow you to dynamically insert personalized information into your marketing materials, such as emails and landing pages. This can include the recipient's name, company name, and other information you have collected about them in HubSpot. Personalization can help you increase engagement and conversions by making your content more relevant and personalized.
Good news is that personalization tokens are available in CMS Hub from the Starter plan
Lead Scoring
source: hubspot.com
Lead scoring is a feature that allows you to assign a numerical value to each lead based on their engagement with your website and other marketing channels. This can help you prioritize leads based on their likelihood to convert and focus your sales efforts on the most promising prospects. You can create custom scoring criteria based on factors like website visits, email opens, and form submissions.
Feature is cool, but expensive - it is available only in Sales Hub & Marketing Hub Enterprise plans.
Sequences
source: hubspot.com
Sales sequences allow you to automate your sales outreach by sending a series of personalized emails to prospects. This can help you stay top-of-mind with leads and move them closer to a purchase decision. You can create custom sequences based on the prospect's behavior and interests, and track their engagement with your emails.
To have this HubSpot feature you will need Sales Hub or Service Hub starting from the Professional plan.
Sales Analytics
source: blog.hubspot.com
HubSpot's Sales Analytics provides a deep dive into your sales performance, allowing you to track your team's progress and identify areas for improvement. With Sales Analytics, you can monitor key metrics like deal size, win rate, and sales cycle length, and make data-driven decisions to optimize your sales process.
Logically, that it is available only on the Sales Hub, but starting from the Professional plan.
Attribution Reporting
source: blog.hubspot.com
Attribution reporting allows you to track the impact of your marketing efforts on revenue and ROI. This can help you understand which channels and campaigns are driving the most sales and optimize your marketing strategy accordingly. You can create custom attribution models based on factors like first touch, last touch, or multi-touch.
Available only in Marketing Hub Enterprise plan.
Conversational Marketing
Conversational marketing allows you to engage with website visitors in real-time through chatbots, live chat, and other channels. This can help you provide a more personalized experience for your visitors and generate more leads. You can create custom chatbots that can answer common questions or guide visitors through the sales process.
This one not available only in Operations Hub, in CMS Hub it is fully available from Starter plan, in all other Hubs - also available from the Starter plan, but with limited features.
These are just a few examples of the many powerful features available in HubSpot. By taking advantage of these features, you can improve your marketing and sales performance and drive better results for your business. If you're not using these features already, it's time to explore them and see how they can benefit your business. So why not give them a try today?
We can help to implement all of them in your business process, just contact us using the form below.
