HubSpot and ChatGPT Join Forces: A Game-Changing Integration for CRM and Deep Customer Insights

Over 250,000 companies worldwide trust HubSpot as their primary source of customer insight. Now, thanks to a pioneering integration with ChatGPT, they can leverage that knowledge in an entirely new way.

What Has Changed?

For the first time in HubSpot CRM’s history, a deep research connector has been introduced. This tool enables ChatGPT users to perform in-depth data analysis using natural language directly on CRM data. Even more importantly, the insights can be instantly implemented operationally — in marketing campaigns, sales strategies, or customer service workflows.

This marks another step in fulfilling HubSpot’s mission: making advanced technologies accessible to SMB teams, enabling them to work effectively with AI, even without dedicated analytics departments.

How Does the Deep Research Connector in HubSpot Work?

The integration allows ChatGPT users to access CRM data and context — with full respect for permissions and security — and ask precise business questions in natural language. This significantly accelerates, simplifies, and enhances CRM usage, delivering highly actionable insights.

Here are several practical applications:

• Marketing team: Prompt "Identify the best-converting contact groups from the past 3 months and propose a nurturing sequence" returns a concrete answer, which can be immediately implemented as an automated workflow in HubSpot.
• Sales team: Prompt "Group my target companies by revenue, industry, and technology, then indicate the best enterprise sales growth opportunities" delivers a ready-to-use prospecting list.
• Customer Success team: Prompt "Find inactive companies with growth potential and suggest reactivation steps" generates clear recommendations to be implemented in the Customer Success module.
• Customer service team: Prompt "Analyze seasonality of support tickets by category to plan team resources for next quarter" enables actionable insights that can power service automation via the Breeze agent.
  

  Why Is This Important?

Thanks to its integration with ChatGPT, HubSpot delivers a richer context, enabling companies to generate faster and more accurate analyses. This is a major leap forward for organizations that want to apply AI in practice, not just in theory.

This way, HubSpot is introducing tools that not only help companies adapt to change, but actually empower them to lead in the AI era. Now even small teams can make data-driven decisions — without analytics departments or large budgets. CRM work becomes more effective without a significant increase in costs, which is crucial for small and medium-sized businesses.

Easy Implementation. Full Security. Maximum Value.

Deploying the deep research connector is simple and only takes a few clicks by an administrator. To use the feature:

1. A ChatGPT account administrator activates the integration with HubSpot.
2. They log into their CRM account.
3. Every authorized user can then perform natural language analysis — with no coding or configuration required.

It’s worth noting that:

• Only users with the proper permissions can access CRM data.
• The information is not used to train AI models.
• The integration is available to all HubSpot customers (regardless of subscription tier) who use a paid ChatGPT plan (Team, Enterprise, Pro, Plus, or Edu).

Stay One Step Ahead

The new HubSpot integration with ChatGPT is more than just another feature — it’s a shift in how data is used. It’s available instantly, without extra resources or complex technology. Whether you're running a marketing campaign, growing your sales pipeline, or managing customer relationships, you can now harness advanced AI analysis in a simple, fast, and secure way.

Want to learn how to use this and similar solutions effectively? Interested in improving your results with HubSpot or discovering more available features? Register for a webinar or book a consultation with GROW experts, who will help you choose the most beneficial solution for your business.