HubSpot CRM is known for its comprehensive tools that streamline marketing, sales, and customer service processes. In the business world, however, numbers matter more than opinions. It's understandable that before making a key decision, you would want to know if the investment in CRM will pay off.
In this post, we will explain the financial benefits of implementing a CRM and how to calculate ROI with HubSpot using the ROI calculator.
What are the benefits and costs of implementing a CRM?
To properly estimate the expected ROI from a CRM investment, you need to consider both the potential benefits and the costs associated with the implementation. Of course, it's important to estimate the benefits in monetary terms, such as the simplification of processes or time savings, to easily and clearly compare them with the costs.
What are the financial benefits of implementing a CRM?
- Reduction in marketing and sales costs: Removing obstacles in sales and marketing processes directly translates to faster task execution. Automation allows employees to focus on more strategic activities. Therefore, consider that with a CRM, the same tasks can be completed faster or with the same amount of time but at a higher level of quality.
- Increased control over the sales process: More efficient preparation of analyses and reports, better control over task execution by salespeople, and easier assessment of task profitability can help you avoid budget overruns and lead to specific savings.
- Increased sales: By better utilizing employee time, quickly responding to customer needs in a personalized manner, and better understanding the market and customer needs, you can increase the number of leads acquired and, ultimately, sales.
You can read more about the various benefits of implementing a CRM in our knowledge base.
What are the costs of implementing a CRM?
The costs of implementing a CRM are not just the purchase of a license. You also need to consider the implementation costs and the time your employees will spend preparing for the purchase and learning the new tool. Here are the key items to consider:
- Preparation for implementation: Needs analysis and planning.
- CRM software license: Fees for using the system.
- CRM implementation: System installation and configuration.
- Employee training: Providing the necessary skills.
- Data cleaning and migration: Transferring data to the new tool.
- Integration with other systems: Connecting the CRM with existing applications.
If you want to know more about the cost of a CRM and how to prepare a budget for this investment, be sure to check out our materials:
- How much does a CRM cost?
- How to prepare a budget for a CRM system?
- HubSpot pricing. Simple explanation
How to calculate ROI with HubSpot's ROI calculator?
The benefits of implementing a CRM are easy to understand, but it's not always easy to estimate exactly how much they will be worth. That's why HubSpot has prepared a tool to help with this task: the ROI calculator.
If you want to use it, visit the Grow Poland website.
How to use the calculator? It's very simple.
In the top menu, select the HubSpot product you are interested in (Sales Hub, Marketing Hub, Sales+Marketing Hub, Service Hub).
Then enter the company information:
- Industry: Specify your industry to tailor the results.
- Region: Indicate your region (e.g., Europe).
- Currency: Choose your currency (e.g., EUR).
- Website visitors (monthly)
- Created deals (monthly)
- Marketing leads (monthly)
- Percentage of closed marketing leads: Provide the conversion rate of marketing leads into closed deals.
- Average deal value
As soon as you enter the data, the calculation of your return on investment will be displayed on the right side. The calculator will show the return on investment, increase in marketing leads, increase in website visitors, created deals, and revenue from marketing leads.
Below you will see a detailed report. You can also specify whether you are interested in the return in a monthly, quarterly, or annual scale. The calculator allows for conservative, average, and aggressive projections to adapt to different business scenarios.
When estimating ROI, the calculator will consider the license cost and implementation fee on the cost side.
To save your results, click "Download your ROI report.
Collecting data and privacy
How does HubSpot know what the return on investment will be? The results of the calculator are based on aggregated data from thousands of HubSpot customers worldwide.
The data used in the calculator is aggregated from HubSpot customers who used the Marketing/Sales/Service Hub Professional or Enterprise for at least 12 months between January 2019 and January 2024. The data includes metrics such as website traffic, marketing leads, and conversion rates, ensuring accuracy and relevance.
HubSpot collects data when customers interact with their websites or use subscription services. To ensure privacy, HubSpot employs anonymization techniques such as removing attributes, generalization, and aggregation to remove personally identifiable information.
Remember that the results for individual companies may vary depending on the market, customer base, industry, geography, stage of development, and other factors. Therefore, we cannot guarantee that you will achieve exactly the same results as those from the ROI calculator if you purchase HubSpot.
If cookies are enabled, we locally store the industry, currency, and region you selected. This data is deleted when clearing cookies and applies to the current browser. These properties are not used to identify the user but only to provide results based on data relevant to your industry or region and in the selected currency. All other entered data is temporary and deleted after closing the browser.
How to calculate ROI from CRM investment?
Regularly calculating ROI is crucial for sustainable business growth. HubSpot's ROI calculator simplifies this process, providing clear information that supports better decision-making.
Ready to maximize your ROI? Use our ROI calculator today to discover the potential of your HubSpot investment.
Want to discuss the individual benefits and costs of implementing HubSpot? Contact us!
