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The traditional marketing funnel as a marketing and sales concept is no longer effective in practice. Buying journeys are becoming increasingly fragmented, and the number of clicks is systematically...
Not long ago, we werecompeting for the top spot on Google. Today, more and moreoften, we askourquestions to ChatGPT, Bing Copilot, or Claude. Large Language Models (LLMs) arebecoming a newsource
Can Claude work with HubSpot? Yes – and itcangreatly benefityour marketing, sales, and customersuccessefforts. Discoverhowthisnewconnectorallowsyou to combine the power of AI with the ...
You’ve got high-converting sales content, a well-structured funnel, and precisely targeted campaigns—yet your sales are flat. The issue may not lie in your tools, but in your focus. Most companies...
You’re scrolling LinkedIn—not through random posts, but through stories that educate, inspire, build connection, and open doors to new business opportunities. This is exactly what today’s algorithms...
Something happened on July 10, 2025, that may change the way companies think about Instagram. On that day, Google officially started indexing Instagram content—meaning your posts, reels, carousels,...
Summer is a time of slowdown for many companies, but also a moment for reflection. As customers pack their suitcases and drift away from everyday concerns, brands can gain something more valuable...
You're creating high-quality articles. Publishing case studies, blog posts, and sharing insights on LinkedIn. You’re an expert in your field and you’re giving real value. But… nothing happens. No...
In the world of industrial marketing, where direct contact with the customer and expert knowledge play a key role, social media is still often an underestimated channel. Do social media have a...
A blog remains one of the core elements of B2B content marketing. Companies use this format to educate their audience, attract valuable traffic to their website, gain customer trust, and...
