Grow International Blog

Many changes await us. Some we can already see, others we will discover gradually.

Certainly the way we communicate with our customers will change. I think that even after the limitations of...

Content strategy or content marketing strategy is associated with boring planning and limiting the creativity of markers. In practice, we find that the lack of a plan creates so much confusion that...

Modern B2B marketing is a fascinating but difficult world. Until recently, left to our own devices, we lived a quiet life organizing events and producing flyers. What more ambitious among us was a...

If you intend to implement a Marketing Automation system, you need to know what data to collect and what to do with it. Paradoxically, having too much data is of no benefit, because it's difficult to...

A content matrix is a tool with which you design and execute a content strategy. It allows you to determine who you want your content to target, at what stage of the decision-making process you want...

Marketing automation tools make it possible to analyze the characteristics and behavior of current and potential customers and tailor communication activities to them individually. This way, for...

Digital body language is a set of user behaviors on the Internet or other digital assets that, thanks to analytics and marketing tools, we can observe and adjust the way we communicate with them and...

Most B2B marketers declare that their most important job is to generate leads. However, we use many definitions of a lead and this can create serious problems in communicating with sales departments...

Generating leads is hardly a new topic in B2B sales and marketing. What is new, however, are the circumstances of companies struggling to acquire and retain customers. How do you prepare a lead...

When I told B2B salespeople a few years ago how to use social selling their work I was mostly met with disbelief. Most salespeople said that social networks were good for promoting trendy consumer...

Marketing Automation, like any new trend, has lived to see hundreds of articles and dozens of definitions. Unfortunately, not all of them correct.

If you read this material to the end, you will learn...