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It's no secret that effective marketing requires a good understanding of customers. The Ideal Customer Profile is a tool particularly useful in B2B marketing. A well-developed ICP can significantly...
The client interacts with multiple individuals within a company. During their interactions, the quality of service matters more than how responsibility for individual tasks is divided within the...
Artificial intelligence is currently a key technology for Marketing Automation and content creation support. The popular ChatGPT is not the only thing AI has to offer. Its power is utilized by tools...
Which CRM works best in practice? Which one is the most functional in the day-to-day work of a salesperson? What features and functions should it have? I invite you to read this text where I will...
