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Have you come across the term CRM and want to know exactly what it means? Are you curious about what it can do for you? Are you wondering if this solution is right for you? In this article, I've...
HubSpot was created as a comprehensive and user-friendly CRM. Its idea was to facilitate building relationships with customers through intuitive handling and gathering all data in one...
Prospecting, which involves finding and identifying potential customers, plays a crucial role in the work of every salesperson. Market analysis, customer behavior analysis, as well as active...
Methods of managing a company must constantly evolve to adapt to changing conditions. Technological advancements, shifts in customer habits and expectations, new sales models, and increased...
If you're in sales, looking for clients through social media, sending cold emails, or conducting online prospecting activities, you've probably noticed that most potential leads don't respond to...
It's no secret that effective marketing requires a good understanding of customers. The Ideal Customer Profile is a tool particularly useful in B2B marketing. A well-developed ICP can significantly...
The client interacts with multiple individuals within a company. During their interactions, the quality of service matters more than how responsibility for individual tasks is divided within the...
Artificial intelligence is currently a key technology for Marketing Automation and content creation support. The popular ChatGPT is not the only thing AI has to offer. Its power is utilized by...
Which CRM works best in practice? Which one is the most functional in the day-to-day work of a salesperson? What features and functions should it have? I invite you to read this text where I will...
